Virtual production is where the physical and digital worlds meet, it is a process that involves creating 3D virtual environments in a real-world environment.
It's been around for some time, and it's still growing in popularity. The pandemic might have started it, but now it's here to stay.
Through a variety of software tools, virtual production enables the creation of a 3D environment that seamlessly connects both physical and virtual elements. It can be used to film on a stage and view virtual graphics together in real-time.
Visual effects are no longer just part of post-production, as they are now being worked on and iterated throughout pre-production.
Check out how Estonian comedians Robert and Jüri visited our Tallinn studio and tried different virtual production environments in real time.
Video in Estonian language: Kanal 2, "Õhtu!" Robert Rool and Jüri Butšakov.